See a list of top keyphrases that you may find interesting and apply to your own business. Are you using any of the types of phrases below in your blogs, content and meta data?
What people are searching
Early gift shopping
YoY searches for “best christmas” have grown 30%
Ex: best christmas gifts 2021, best christmas movies, best christmas markets in europe, best christmas songs
WoW searches for “christmas gift ideas” have grown 30%
Ex: christmas gift ideas for her, christmas gift ideas for him, christmas gift ideas for kids
YoY searches for “christmas markets” have grown 300%
Ex: christmas markets 2021 uk, best christmas markets in europe, christmas markets
YoY searches for “gift shops near me” have grown 60%
Ex: best gift shops near me, customized gift shops near me, unique gift shops near me
Source: Year over Year – Google Data, Global English, Aug 31, 2021–Oct 29, 2021 vs Aug 31, 2020–Oct 29, 2020
Holiday shoppers plan to take full advantage of retailers’ omnichannel options, which is likely to boost ecommerce sales 13% over last year
On average, 63% of holiday shoppers surveyed across select countries would like to receive communication about the holidays from retailers and/or brands in November, up from 31% who like to receive holiday communication in October.
Source: Google-commissioned Ipsos COVID-19 tracker, AU, BR, CA, CN, DE, ES, FR, IN, IT, JP, MX, RU, KR, UK, US, ZA, “~n=300-830 online consumers 18+ per market who will shop for the holiday season,” Oct 21–24, 2021
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Holiday travel
YoY searches for “best place to stay” have grown 60%
Ex: best place to stay in goa, best place to stay in paris, best place to stay in hawaii, best place to stay in dubai
YoY searches for “best places to travel in” have grown 100%
Ex: best places to travel in december, best places to travel in november, best places to travel in january, best places to travel in february
YoY searches for “last minute hotel deals” have grown 70%
Ex: last minute hotel deals london, last minute hotel deals near me, secret last minute hotel deals
YoY searches for “travel rules” have grown 600%
Ex: travel rules, travel rules uk, new travel rules
On average, 62% of holiday shoppers surveyed across select countries say they will browse for gift ideas online – not in store.
On average, 57% of holiday shoppers surveyed across select countries say they will confirm online that an item is in stock before going to buy it.
Source: Year over Year – Google Data, Global English, Aug 31, 2021–Oct 29, 2021 vs Aug 31, 2020–Oct 29, 2020
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Food for thought
Salesforce research found retailers that offered curbside, drive-thru and in-store pickup options saw their sales increase by 54% YoY in the five days leading up to Christmas 2020, compared with 34% for retailers that did not offer those options.
Source: CNBC, US, “Salesforce projects retailers will pay $223 billion extra for goods in the second half,” Jul 20, 2021
Salesforce predicts that online sales will continue to grow – up to 10% in the US and 7% around the globe. In other words, between November and December, online shoppers will spend $259B in the US and $1.2T globally.
Source: Salesforce, Global, “Extra holiday insight thanks to data from over 1 billion global shoppers,” Oct 1, 2021
Mobile commerce – the fastest-growing ecommerce channel – is expected to increase 18.8% to $97.15B during the holiday season, with most of that activity flowing through apps
Source: Google-commissioned Ipsos COVID-19 tracker, AU, BR, CA, CN, DE, ES, FR, IN, IT, JP, MX, RU, KR, UK, US, ZA, “~n=300-830 online consumers 18+ per market who will shop for the holiday season,” Oct 21–24, 2021
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